Storytelling Corner

Exploring storytelling lessons from popular media

Moonsail North welcomes Elexi Dailey as a marketing coordinator

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#TeamMoonsail was thrilled to welcome our new marketing coordinator, Elexi Dailey, to the team this May. Elexi earned a degree in Advertising Management from Michigan State University, and minored in Public Relations and Graphic Design. Her background blends data analysis,…

Gifting story-starters in celebration of Moonsail North’s fifth year

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#StartYourStory with pen and paper or type it on the go By #TeamMoonsail Collaboration is one of #TeamMoonsail’s core values, and we try to balance tactile, personal touch points as much as digital storytelling and connections. In reflecting on how…

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The journey continues: Moonsail North’s five-year anniversary brand refresh

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A lot has changed in our world over the past five years. The reach and influence of social media continued to expand while traditional media companies were forced to contract. Our technology got smarter—and more invasive. McDonald’s started serving all-day…

#StartYourStory: How poetry and short-form content can shape our storytelling

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#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer Storytelling steers everything we do at Moonsail North. #TeamMoonsail is made up of…

#StartYourStory: Framing your story through the Warby Parker lens

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#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Bri Baker #TeamMoonsail works with clients to tell their stories on a daily basis. Storytelling…

Let’s speak candidly about Candid

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If you’re in the nonprofit world, you’ve probably heard the big news that Foundation Directory Online and GuideStar — two leaders in the social sector known for their information, tools, and resources critical to fundraising — merged in early February…

Ten Podcasts #TeamMoonsail Loves

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Podcasts are great for passing the time during your commute, while powering through a workout, or simply when you’re curious about something and want to learn more about it. This entertainment forum that was once a niche format has grown…

Holiday marketing survival guide

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‘Tis the season for meaningful messaging! It’s the most wonderful time of the year, but for marketers, it can also be the busiest time of year. Brands both big and small are competing for the same space across social media…

Level up your end-of-year appeal with these 5 easy steps

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With 30 percent  of all annual donations occurring in December, end-of-year appeals are a crucial fundraising strategy for many nonprofit organizations. To maximize your success, start planning your year-end strategy early — our team begins high-level planning with our clients early…

Sprout Social gets real about replacing competition with collaboration

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Sprout Social is a social media management tool that helps organizations monitor, respond to, and measure social media efforts to ensure smarter communication. Sprout’s analytics go beyond post-specific metrics – they allow us to uncover valuable social media insights such…

Facebook ups political ad transparency game

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Election Day is just around the corner. Just in time for campaign season, Facebook has released platform updates affecting political ads. After navigating this new landscape for our public policy clients, here are tips to make your experience easier. Facebook…

#StartYourStory: Thinking in Stories

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#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol It’s funny—some people label themselves as Storytellers and some people label themselves as…

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