Storytelling Corner
Exploring storytelling lessons from popular media
4 creative outlets to explore during stressful times
As a creative agency, it’s our job to bring creativity to our client work. But let’s face it: it can be hard to stay creative when we’re all distracted and anxious about the state of the world during this pandemic…
Four Zoom alternatives that will boost your remote work meetings
As a distributed team, #TeamMoonsail has relied on user-friendly video conferencing platforms since we launched. While platforms change often, we regularly use several for different purposes—quick internal chats versus more formal client presentations—so we are always ready to recommend the…
#TeamMoonsail shares ‘pits and peaks’ during COVID-19 pandemic
COVID-19 has changed the world practically overnight, and our team is not immune to the effects of new routines as social distancing becomes the norm. During one of #TeamMoonsail’s virtual daily team huddles this week, we each shared highs and…
3 storytelling tactics to use in your next marketing campaign
At the surface, we are all different — personalities, interests, and much more. But there’s one commonality we share: Everyone has a story. March 20 is World Storytelling Day, honoring the narratives we all tell, experience, and share throughout our…
Audio logo, sonic branding, sonic trademark—sounds like branding is evolving, no matter what you call it
When you hear the Imperial March (Darth Vader’s theme), you know evil is coming. When you hear Netflix’s familiar Ta-dum!, you know you’re about to get sucked into binge-watching an entire season of a show. Sounds clue us in to…
Four social media trends that will improve your 2020 social media engagement
New year, new social media strategy? Influencers and brands across the globe are preparing for 2020, refining their best practices for social media. With increasingly sophisticated content being published to social media platforms around the clock, it’s increasingly important to…
#TeamMoonsail’s Top 5 Moments of 2019
As we wind down 2019, we’re toasting to another fast-paced year filled with story-inspiring collaborations, experiences and client impact. 2019 was momentous for our team—we celebrated a milestone five-year anniversary with a new logo and collateral, HQ enhancements, and the…
White Elephant for a Cause
Hoping to give more meaningful gifts this holiday season? Consider adding a twist to your usual White Elephant gift exchange with White Elephant for a Cause! The rules are simple: 1. Choose your cause Each person chooses a cause and…
#StartYourStory: The cult following of Hocus Pocus is rooted in traditions and storytelling
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol and Lauren Tamboer Sisters, All Hallow’s Eve is quickly approaching, and for all…
#StartYourStory: Rock climbing, story archetypes, and fear
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol A classic quest story archetype about a hero overcoming a challenge that will…
#StartYourStory: Thinking bigger to see the forest before the trees
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer When starting a new project, #TeamMoonsail thinks first about how storytelling around that…
#StartYourStory: Five steps for using imagery to tell your brand’s narrative
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sisi Zhang, an experienced multiple consultant who is part of our extended team of…
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