Storytelling Corner

Exploring storytelling lessons from popular media

Networking like it’s no big deal

Not that long ago, a simple invite to a networking event would make me cringe. I considered networking events to be showcases of the haves and the have-nots — those who have that magical skill of feeling comfortable while mingling,…

Three takeaways from #FacebookRagan

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If I could “like” the Facebook Leadership Communications Summit I attended in February a hundred times, I would. Not only because I had the opportunity to meet inspiring communicators from across the globe and eat lots of delicious food (while…

Creative ways to use Instagram’s new multiple photos feature

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Visual storytelling, reimagined Say goodbye to agonizing over which photo or video to post on Instagram. With Instagram’s latest update, you can choose up to 10 photos and videos in one post and swipe through to see all of them.…

The rhythm of creativity

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Find a rhythm to infuse creativity into your life Creativity needs a rhythm. A rhythm, routine, ritual, practice — whatever you want to call it. You can’t expect inspiration to flow if you don’t regularly give yourself the head space…

Optimize your Facebook Page with this checklist

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Our blog post last week detailed some of the most recent updates Facebook has to offer. While it’s good to stay on top of new features, it’s important to maintain an engaging Facebook presence. Check off these 5 items regularly…

Facebook’s changing the way you see posts, news and ads

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Can’t keep up with all the new and changing features on Facebook? We’re here to break down everything you need to know to stay up to date. Facebook has changed so much over the past year: live video has really…

Showcase: new Pinterest profile feature expresses your brand’s story

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The latest Pinterest update for business profiles helps you express your brand’s identity by highlighting your favorite boards. Showcase allows you to select five boards to feature in the top of your profile. The showcase feature scrolls through the five…

If you schedule it, they will appear

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Our distributed team works because of the communications platforms that keep us (and our clients) feeling connected. For day-to-day communications and tasks, we love Slack. For team-building, we do weekly team meeting video calls using appear.in. It’s also a cost-effective…

#TeamMoonsail’s 2016 Top Ten List — #1: New Office Space

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1) New Office Space This past spring, we moved into our new headquarters at the Riverfront Business Center in #LoveLansing! Since then, we’ve done our best to transform the office into a fun, productive space that reflects our values. Our Create…

#TeamMoonsail’s 2016 Top Ten List — #2: Growing Team

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2) Growing Team As we close out our second year, we are incredibly proud and excited to have expanded into a 4-person team by bringing Katie Stiefel on board to lead our visual branding. If you’ve “liked” any of our social…

#TeamMoonsail’s 2016 Top Ten List — #3: Collaborations

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3) Collaborations We had a blast collaborating with change makers on a range of fun projects this year, including branding, communications, social media, grants, and website builds, to name a few. From creating logos and brochures to launching social media profiles…

#TeamMoonsail’s 2016 Top Ten List — #4: Storytelling

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4) Storytelling Neuroscientists and poets agree that humans crave stories. Whether establishing a narrative for a new project, recasting an old one so more of the story is told, pitching an already great story for wider readership, or using visuals…

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