Storytelling Corner
Exploring storytelling lessons from popular media

Creative and balancing elements to enhance your next team retreat
Retreats are a chance for teams and organizations to take a step back from putting out daily fires to strategically plan for the future. I think retreats are great, but here’s my frustration with the dozens I’ve been part of…

Why Shark Week is so fintastic
We are just days away from the most wonderful week of the year: Discovery Channel’s Shark Week. I’m not the only one who thinks this week is wonderful. Discovery Channel is encouraging social media users to start conversation using the…

#LoveWins — a 9-character conversation, with big brands chiming in
Like so many around the world, I was overwhelmed when the U.S. Supreme Court made same-sex marriage legal in all 50 states in its landmark June 26 decision. I live in Michigan now, where gay marriage was only legal for less than a day last…

Hydration & activity: Fueling your creativity
We’re in the midst of planning Moonsail North’s summer staff retreat, and our team feels strongly that we need to pay as much attention to setting the stage for creativity as we do to what topic areas to cover. We…

8 signs your list making is out of control (AKA a neurotic Type A personality trait)
You’ve probably seen the BuzzFeed list for “28 Problems Every Type A Person Will Understand.” I could write tomes on each of my Type A traits—like excessive planning and hyper productivity and attention to detail—but for this post, I’m focusing…

Strategic planning and grant writing consultant among 3 new Moonsail North staffers
We’re excited to announce the addition of three Moonsail North team members, including Sedora Tantraphol, who joins as director of strategy. Sedora will provide consulting in strategic planning, capacity building, and grant writing — areas that help organizations to grow. She holds a master’s degree…

How to survive Mobilegeddon
Perhaps you’ve noticed — the Internet is not a place for subtlety. We’ve all heard the boy cry wolf a few times. But that doesn’t mean you should let your guard down — especially when it comes to your website’s…

Celebrating sustainability in Michigan
This past Wednesday was Earth Day, and the Moonsail North team spent it with friends from the West Michigan chapter of the U.S. Green Building Council at the inaugural Earth Day Energy Summit in Grand Rapids. The summit was both a…

The first thing successful people do every morning …
… is sleep. Well, some successful people, anyway. Like James Joyce. And Alexis Ohanian, cofounder of Reddit. Here’s a shameful little secret: Like these people, I don’t get up super early. In fact, I hate getting up early. Most days, I’m lucky if…

Why Opening Day should be a holiday
Since we launched five months ago, the Moonsail North team has been working pretty much day and night – and we’ve been loving every minute of it. But on Tuesday, we did take a few hours off to celebrate one…

Moonsail North in print, on air and by commute
It was a busy day for us at Moonsail North—and not because we were engaged in any April Fools’ Day shenanigans. We got a little exposure in print and on air—and we also launched our internship program! By land or by sea…
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