Storytelling Corner

Exploring storytelling lessons from popular media

Pure Michigan creativity microadventures

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A post on what our Pure Michigan creativity microadventures have to do with client services. As a bonus, at the end, I share our latest recommendations from Traverse City (including where to go for new, outstanding chai). By Rose Tantraphol  I can’t remember…

The one secret every nonprofit marketer should know

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  If you’re a nonprofit, you should be using Google Grants. I can’t think of a single reason not to. Google Grants is a program that provides $10,000 in free advertising to 501(c)(3)s through Google’s AdWords platform. You know when…

Admin a Facebook page? Do you know about these changes?

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Facebook is a lot like Madonna – always changing with the times. Remember how different Facebook looked when you first opened your account? Heck, look how much has changed in just the past five years! Facebook is always tweaking itself…

Who loses the PR battle: Comic Sans or stock photography?

Based on likes, shares and comments (ranging from “This is fabulous!” to “Amazing. All my clients are getting these photos.” to simply “YESSSS!”), Moonsail North’s Facebook followers seemed to really enjoy our share of the AdWeek piece titled “Vince Vaughn and…

The mother lode of free online resources

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A free stock image found at designerspics.com. By Scott Swanson There are a lot of great, free online resources out there – in fact, we highlighted some of our favorites in our recent marketing piece, which you can see here.…

Creativity-inspiring spaces for the start-up

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It’s easy to lose hours of your life looking at ideas for spaces designed to foster creativity. The thing with running a startup, though, is that you don’t necessarily have the time to assemble the perfect space. Consider my past weekend. On…

Empowering your inner graphic designer

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Good communication in 2015 means utilizing visuals like infographics and sharable images. Can’t afford a graphic designer? Here are a few alternatives. By Scott Swanson  I’m a writer at heart — if I had my way, I would be able to influence hearts and minds through…

Language-learning service review: Duolingo

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Interested in learning a second language? Don’t miss this invaluable – and free — resource By Scott Swanson In just a few short days, our friends Bryan and Sarah from Nourished World will be flying to Costa Rica. They’ll be living there…

Personal exploration in Sevilla: the Moonsail North ethos

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Hola from Spain! Moonsail North has always been about cultivating passions. We’re pretty clear on why we set sail on this adventure in the first place: We wanted to fully immerse ourselves in the endeavor of working collaboratively with people…

1 tune-up to rev up your social media branding for 2015

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If you use social media for personal or professional branding, make sure you take a tour of your accounts — and do it soon. By Rose We’re getting dangerously close to the end of January. It’s that time of year when you can…

Inspired calendars and planners

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In the natural habitat of a stationery shop, you’ll notice that paperphiles crave skin-to-paper contact when examining inspired calendars. By Rose The beginning of the year is an exciting time for paperphiles like me. During the final quarter of 2014, I kept…

How to succeed on LinkedIn (even if you’re a professional soccer player)

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I’m a huge soccer fan — and my team, London-based Arsenal, always seems to be dealing with injuries. This year their defense has been hit particularly hard, so hopefully they’ll be signing a few new players in January. Luckily, they…

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