Tag Archives: beginners

Getting started with AdWords: 6 tips for PPC newbies

By Scott Swanson Google AdWords can be a confusing beast at first blush. A complicated user interface, different keyword match types, search network vs. display network — it can feel overwhelming to the uninitiated. Compound the variables with the fact that Google constantly makes tweaks; this past week, for example, it was just revealed that […]

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