By Rose Tantraphol In our last post, we talked about how powerless it can feel to be a user or an administrator of a social media account. When Facebook quietly changes your business page settings, there’s simply not much you can…
By Rose Tantraphol If you serve as an administrator of a Facebook business page, you may have noticed a change in options for toggling between your personal and business accounts. It’s basically muscle memory at this point — I click on…
By Scott Swanson As a millennial whose first career was as a reporter for a print newspaper, it’s been fascinating to watch the changes in the media landscape. All over the country, new and established media outlets continue to grapple…
By Sedora Tantraphol Promoted Pins Just Got More Sophisticated Back in January, we gave you the exciting news that small and medium sized businesses can now pay for promoted pins — similar to buying ads on Facebook or other social…
By Scott Swanson Are you reaching your audience on mobile? If you’re not, you might not be reaching them at all. Facebook has 1.4 billion active mobile users every month – and more importantly, 47 percent of its total user…
By Scott Swanson Google AdWords can be a confusing beast at first blush. A complicated user interface, different keyword match types, search network vs. display network — it can feel overwhelming to the uninitiated. Compound the variables with the fact…
By Scott Swanson It’s tough out there for a nonprofit. Public funding is dwindling. There are too many organizations competing for too little money. Keeping the doors open can be hard enough, let alone getting the message out about the great…
By Rose Tantraphol If you’re over 25, chances are that you roll your eyes when you hear about how popular Snapchat is. If you’re under 25, you’re probably too busy keeping up with DJ Khaled’s Apple Ciroc-fueled, major key adventures…
By Scott Swanson For ages, the denizens of Facebook have demanded a dislike button. And today, Facebook complied . . . kind of. Facebook Reactions, which is now available to all Facebook users, is being billed as an extension of…
By Scott Google is one of the most innovative, forward-thinking companies in the world. (Its parent company, Alphabet, is also now the world’s most valuable company.) When it comes to certain niche services, however, Google can also be head-scratchingly slow. Google+, the…
By Sedora Tantraphol Back in July, we gave you (P)insight into Pinterest’s new buyable pins. Buyable pins feature a blue “buy it” button next to the red “pin it” button that allows you to purchase the product instantly. So far…
By Katie Stiefel I started taking photos with the most inexpensive camera you can buy: an oatmeal box pinhole camera. It may have been made of cardboard, duct tape and a piece of an aluminum can, but it taught me…