Tag Archives: tips

Getting started with AdWords: 6 tips for PPC newbies

By Scott Swanson Google AdWords can be a confusing beast at first blush. A complicated user interface, different keyword match types, search network vs. display network — it can feel overwhelming to the uninitiated. Compound the variables with the fact that Google constantly makes tweaks; this past week, for example, it was just revealed that […]

5 tips to boost your social media impact with better photos

By Katie Stiefel I started taking photos with the most inexpensive camera you can buy: an oatmeal box pinhole camera. It may have been made of cardboard, duct tape and a piece of an aluminum can, but it taught me how a photo should be composed. Skip forward about six years after that initial black […]

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