#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Bri Baker #TeamMoonsail works with clients to tell their stories on a daily basis. Storytelling…
By Bri Baker Podcasts are great for passing the time during your commute, while powering through a workout, or simply when you’re curious about something and want to learn more about it. This entertainment forum that was once a niche…
By Bri Baker ‘Tis the season for meaningful messaging! It’s the most wonderful time of the year, but for marketers, it can also be the busiest time of year. Brands both big and small are competing for the same space…
By Lauren Tamboer With 30 percent of all annual donations occurring in December, end-of-year appeals are a crucial fundraising strategy for many nonprofit organizations. To maximize your success, start planning your year-end strategy early — our team begins high-level planning with…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol It’s funny—some people label themselves as Storytellers and some people label themselves as…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Scott Swanson The concept of the “myth gap” plays a vital role in the latest…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer Last month, high schoolers organized one of the largest protests in American history…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Scott Swanson As a child of the ’90s, I’ve really been enjoying the reboot…
By Tori Zackery It’s no secret that social videos are among the most convincing and engaging ways to interact with an audience. Over 500 million people on Facebook watch video everyday and according to Forbes Magazine, internet video traffic will…
By Katie Stiefel I attended Digital Summit Detroit last month for a few chock-full days of digital strategy, innovation, technology – and hashtags. When you have a bunch of tech-loving people under one roof, it usually means there’s a hashtag involved.…
By Tori Zackery There is no shortage of beautiful places to visit around the world. #TeamMoonsail finds inspiration in traveling. We even document our adventures and those of clients on our office travel map. If you’re planning your next trip,…
By Lauren Tamboer In today’s digital world, the amount of content at our fingertips daily can be overwhelming. But #TeamMoonsail knows inspiration is often found in the most unlikely places. All it takes to find new sources for creativity is…