Snapchat 101: Getting Started
By Emily Mata Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in…
Category: Branding
How good visual content helps you stand out on social media, online and in fundraising
By Sedora Tantraphol The internet, social media and nonprofit fundraising space are all crowded, but good visual design will help your content stand out from all the noise. Human beings are visual creatures — we process visual information much faster…
Resources we love — a roundup of Moonsail North’s favorite free and low cost online resources
By Sedora Tantraphol We love to share resources here at Moonsail North. Because we work with both for-profit and non-profit organizations, we have included resources for both in this edition of our resource guide. Platforms constantly change, so we’ll update this list in…
Why Your Business Should (B)ecome a B Corp
By Sedora Tantraphol Overview B Corps (benefit corporations) use the power of business as a force for good to solve social and environmental problems. As social/environmental change makers, B corps make a difference while still making money. B Corp certification signals…
Content marketing hacks session coming to Lansing
If you’re in the communications field, it’s hard to avoid hearing about content marketing these days. We think this is a good thing, even though, of course, it’s important to ask the tough questions when it comes to content marketing’s effectiveness. Rose on…
Why the name ‘Moonsail North’? FOCUS magazine chats with our team.
By Rose Tantraphol Members of #TeamMoonsail get the question all the time: Why “Moonsail North”? It was a treat to get a call from FOCUS, the magazine of the Lansing Regional Chamber of Commerce, to chat about this question and several others, including…
Branding 101: Have you nailed your eight-word mission statement yet?
By Rose Tantraphol No matter what your professional field, it can be difficult to talk about yourself. I know full-time communicators who are pros at making their organizations shine, but who dread writing up their own personal bio. It’s completely understandable — you are…
Developing an authentic personal brand
By Rose Tantraphol It was a pleasure to be share a presentation on developing a personal brand as part of today’s41st annual Kaleidoscope event presented by the Sparrow Foundation and Women Working Wonders. Kaleidoscope is designed to empower, enrich, and inspire women through…
Create a high impact infographic in Canva – for free!
by Brianna Baker Canva has long been one of Moonsail North’s favorite free design tools. We use Canva to spice up our social media by creating sharable inspirational quotes, adding visual elements to our blog posts, and bringing facts to…
Why Shark Week is so fintastic
By Katie Stiefel We are just days away from the most wonderful week of the year: Discovery Channel’s Shark Week. I’m not the only one who thinks this week is wonderful. Discovery Channel is encouraging social media users to start…
#LoveWins — a 9-character conversation, with big brands chiming in
By Rose Tantraphol Like so many around the world, I was overwhelmed when the U.S. Supreme Court made same-sex marriage legal in all 50 states in its landmark June 26 decision. I live in Michigan now, where gay marriage was only legal for less…
1 tune-up to rev up your social media branding for 2015
If you use social media for personal or professional branding, make sure you take a tour of your accounts — and do it soon. By Rose We’re getting dangerously close to the end of January. It’s that time of year when you can…