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Archive | Branding

Oh, Snap! – Snapchat’s new name and glasses: a fun way to record everyday moments

By Katie Stiefel        Oh, Snap (Inc.)! Late last week, Snapchat announced it was rebranding itself as Snap Inc. and introduced a pair of techy sunglasses called Spectacles that will give users a fun new way to record and post photos and video on the app. The name change isn’t all that shocking to […]

Using Snapchat for marketing: Making the most of Stories and Discover

By Emily Mata Last week, we shared the basics on how to create a Snapsterpiece. Once you’ve mastered that, you’re ready to take your engagement to the next level by creating Stories and by interacting with other brands through Discover. Like every social media platform, Snapchat requires authentic content creation and brand engagement. You can use […]

Snapchat 101: Getting Started

By Emily Mata Don’t let the ghost fool you — Snapchat isn’t scary. By now, you’ve surely heard of Snapchat. It’s everywhere — even on TV commercials — and it isn’t going away any time soon. Since it launched in 2011, Snapchat has become a social media phenomenon. The popular app has 150 million active […]

How good visual content helps you stand out on social media, online and in fundraising

By Sedora Tantraphol The internet, social media and nonprofit fundraising space are all crowded, but good visual design will help your content stand out from all the noise. Human beings are visual creatures — we process visual information much faster than written information. That explains why photos, infographics and videos get as much as 3 […]

Resources we love — a roundup of Moonsail North’s favorite free and low cost online resources

By Sedora Tantraphol We love to share resources here at Moonsail North. Because we work with both for-profit and non-profit organizations, we have included resources for both in this edition of our resource guide. Platforms constantly change, so we’ll update this list in future editions from time to time. What are your favorite resources? Team Performance We couldn’t […]

Content marketing hacks session coming to Lansing

If you’re in the communications field, it’s hard to avoid hearing about content marketing these days. We think this is a good thing, even though, of course, it’s important to ask the tough questions when it comes to content marketing’s effectiveness. Rose on our team is looking forward to being part of a content marketing panel taking place in […]

Why the name ‘Moonsail North’? FOCUS magazine chats with our team.

  By Rose Tantraphol Members of #TeamMoonsail get the question all the time: Why “Moonsail North”? It was a treat to get a call from FOCUS, the magazine of the Lansing Regional Chamber of Commerce, to chat about this question and several others, including what puts the wind in our sails, why innovation is key to what we […]

Branding 101: Have you nailed your eight-word mission statement yet?

By Rose Tantraphol No matter what your professional field, it can be difficult to talk about yourself. I know full-time communicators who are pros at making their organizations shine, but who dread writing up their own personal bio. It’s completely understandable — you are too close to the subject you’re trying to talk about, which makes it feel impossible to take a […]

Developing an authentic personal brand

  By Rose Tantraphol It was a pleasure to be share a presentation on developing a personal brand as part of today’s41st annual Kaleidoscope event presented by the Sparrow Foundation and Women Working Wonders. Kaleidoscope is designed to empower, enrich, and inspire women through a focus on women’s health and education initiatives, and by offering unique opportunities to learn […]

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