Storytelling Corner

#StartYourStory: Rock climbing, story archetypes, and fear

#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sedora Tantraphol A classic quest story archetype about a hero overcoming a challenge that will…

Level up your end-of-year appeal with these 5 easy steps

By Lauren Tamboer With 30 percent  of all annual donations occurring in December, end-of-year appeals are a crucial fundraising strategy for many nonprofit organizations. To maximize your success, start planning your year-end strategy early — our team begins high-level planning with…