#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Sisi Zhang, an experienced multiple consultant who is part of our extended team of…
By: #TeamMoonsail #TeamMoonsail was thrilled to welcome our new marketing coordinator, Elexi Dailey, to the team this May. Elexi earned a degree in Advertising Management from Michigan State University, and minored in Public Relations and Graphic Design. Her background blends…
#StartYourStory with pen and paper or type it on the go By #TeamMoonsail Collaboration is one of #TeamMoonsail’s core values, and we try to balance tactile, personal touch points as much as digital storytelling and connections. In reflecting on how…
By Rose Tantraphol and Scott Swanson A lot has changed in our world over the past five years. The reach and influence of social media continued to expand while traditional media companies were forced to contract. Our technology got smarter—and…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Lauren Tamboer Storytelling steers everything we do at Moonsail North. #TeamMoonsail is made up of…
#StartYourStory is an ongoing series that explores storytelling lessons from popular media and how we can apply them to branding our organizations and businesses. By Bri Baker #TeamMoonsail works with clients to tell their stories on a daily basis. Storytelling…
By Sedora Tantraphol If you’re in the nonprofit world, you’ve probably heard the big news that Foundation Directory Online and GuideStar — two leaders in the social sector known for their information, tools, and resources critical to fundraising — merged…
By Bri Baker Podcasts are great for passing the time during your commute, while powering through a workout, or simply when you’re curious about something and want to learn more about it. This entertainment forum that was once a niche…
By Bri Baker ‘Tis the season for meaningful messaging! It’s the most wonderful time of the year, but for marketers, it can also be the busiest time of year. Brands both big and small are competing for the same space…
By Lauren Tamboer With 30 percent of all annual donations occurring in December, end-of-year appeals are a crucial fundraising strategy for many nonprofit organizations. To maximize your success, start planning your year-end strategy early — our team begins high-level planning with…
By Lauren Tamboer Sprout Social is a social media management tool that helps organizations monitor, respond to, and measure social media efforts to ensure smarter communication. Sprout’s analytics go beyond post-specific metrics – they allow us to uncover valuable social…
By Bri Baker Election Day is just around the corner. Just in time for campaign season, Facebook has released platform updates affecting political ads. After navigating this new landscape for our public policy clients, here are tips to make your…
