By Scott Swanson Google AdWords can be a confusing beast at first blush. A complicated user interface, different keyword match types, search network vs. display network — it can feel overwhelming to the uninitiated. Compound the variables with the fact…
By Scott Swanson It’s tough out there for a nonprofit. Public funding is dwindling. There are too many organizations competing for too little money. Keeping the doors open can be hard enough, let alone getting the message out about the great…
By Scott Google is one of the most innovative, forward-thinking companies in the world. (Its parent company, Alphabet, is also now the world’s most valuable company.) When it comes to certain niche services, however, Google can also be head-scratchingly slow. Google+, the…
By Katie Stiefel I started taking photos with the most inexpensive camera you can buy: an oatmeal box pinhole camera. It may have been made of cardboard, duct tape and a piece of an aluminum can, but it taught me…
By Rose Tantraphol Educare California at Silicon Valley is an innovative school in San Jose, California for early learning, and this video captures the moment last week when children broke open the school’s banner — a symbolic gesture that replaced…
By Scott Swanson We’re excited to announce the addition of three Moonsail North team members, including Sedora Tantraphol, who joins as director of strategy. Sedora will provide consulting in strategic planning, capacity building, and grant writing — areas that help organizations to grow. She holds…
By Scott Swanson Perhaps you’ve noticed — the Internet is not a place for subtlety. We’ve all heard the boy cry wolf a few times. But that doesn’t mean you should let your guard down — especially when it comes…
By Scott Swanson This past Wednesday was Earth Day, and the Moonsail North team spent it with friends from the West Michigan chapter of the U.S. Green Building Council at the inaugural Earth Day Energy Summit in Grand Rapids. The summit was…
By Rose Tantraphol It was a busy day for us at Moonsail North—and not because we were engaged in any April Fools’ Day shenanigans. We got a little exposure in print and on air—and we also launched our internship program! By land…
By Scott Swanson If you’re a nonprofit, you should be using Google Grants. I can’t think of a single reason not to. Google Grants is a program that provides $10,000 in free advertising to 501(c)(3)s through Google’s AdWords platform.…
By Scott Swanson Facebook is a lot like Madonna – always changing with the times. Remember how different Facebook looked when you first opened your account? Heck, look how much has changed in just the past five years! Facebook is…
By Scott Hola from Spain! Moonsail North has always been about cultivating passions. We’re pretty clear on why we set sail on this adventure in the first place: We wanted to fully immerse ourselves in the endeavor of working collaboratively…